The Gallery was established in 1967 in the dining room of Edward and Kay Morris's bed and breakfast, on the sea front Aberdyfi. Edward Morris had become a keen watercolour artist going on to exhibit at:

The Royal Institute
Royal Society of Marine Artists
The Royal Society of Birmingham Artists.

The Business grew to include locally produced pottery, wrought iron and slate carvings.
In 1982 Claire, Edward and Kay's daughter, returned from Hong Kong with husband Glyn and took over the running of the business.
In 1993 the Gallery moved into the "Square" next to the "Coffee Shop" where it remains today.

The Gallery is the longest established retail business in Aberdyfi to remain in the same family.